Creativity Labs and Studios Creativity Labs and Studios

Creativity Labs and Studios platform plans to establish scientific and technological laboratories and studios in diverse fields, building a platform that combines smart technology and design with a high degree of social responsibility, mission, and international recognition.

Currently, the following laboratories and studios have been established under the platform, and additional new labs and studios will be introduced in the future.


1. Artificial Intelligence and Digital Art Lab (AIDA)

        Committed to the research, exploration and application of group intelligence and machine consciousness from the two dimensions of science and design. Focusing on deep learning, reinforcement learning, multi-agent collaboration, and more. Exploring artistic expression and design led by artificial intelligence.


2. Center for Adaptive System Engineering (CASE)

Focusing on cutting-edge technologies, including: adaptive 3D printing, precision detection and automation, and digital assembly. Creating an adaptive intelligent manufacturing platform based on data, Internet of Things, and closed loop feedback of the entire manufacturing process through advanced and transformative research and integrated applications of innovation.


3. Creative Entertainment Lab (CEL)

Committed to the creation and research of entertainment products (variety, film and television, animation, e-sports, video games and live entertainment, etc). Develop VR (virtual reality) / AR (augmented reality) that explores entertainment products using big data, deep learning, artificial intelligence technology, MR (Mixed Reality) and other creative experiments.


4. Design Interaction Visual Lab (DIV)

Committed to interdisciplinary research and practices, including: design, art, human-computer interaction, participatory design, artificial intelligence, computer science, sociology, anthropology, communications, business, cultural research and social innovation design in related fields. Using artificial intelligence and innovative technology, DIV proposes new ideas, novel methods and concepts for future intelligent living environments, and innovative designs of future cities.


5. Lab for Experienctial and Affective Design (LEAD)

         The Lab for Experiential and Affective Design was established with the vision of applying scientific  knowledge to the product design discipline. We envision a society where humans and products interact seamlessly at the social and emotional levels to achieve enhanced functions, performance, and  experiences. Our mission is to provide designers with tools for assessing emotional needs, and construct heuristics and patterns that enable better optimized design choices. Research is conducted with a range of tools, from those used by social cognition scientists to AR/VR integrated with various biometrics, as well as tools we develop for  research in the wild. We collaborate  with academic and corporate research labs in the areas of social cognition, artificial intelligence, adaptive systems, human-computer interactions, affective computing, and in industries such as consumer electronics, mobile communications, transportation, robotics, and more.


6. Shanghai Institute of Fog Computing Technology (SHIFT)

Focusing on the users and design needs of future intelligent services, the conscious network theory and technology empowered by fog computing. SHIFT produces original innovations in four areas: (1) network architecture, (2) hardware nodes, (3) software systems, (4) intelligent services. Building the world's leading fog computing test bed and test platform, using distinctive industry application demonstrations as traction, developing key technologies and product prototypes, and actively promoting the transformation of research results.



1. Innovation Is Beautiful Studio, IIB

Committed to the popularization and visualization of research, vividly displaying complex concepts, and creating an innovation is beautiful brand.

Alison Yang

Research platform coordinator;research project management; graduate student enrollment and management


Phone: 021-2068 4705