The director of the Lab for Experiential and Affective Design (LEAD). He graduated from Art Center College of design in the early 1980s, and since then he has worked for several top design companies in California, such as Designworks and rks design. In 1991, he moved to Taiwan and founded I + U design office. Under the background that China's economy was turning from manufacturing era to innovation era, he assisted many enterprises to establish brand strategy. Its customers include Lenovo, Acer, ASUS, IBM, Canon, HTC, youpai, BMW and other well-known enterprises at home and abroad. At the same time, I + U design firm led by him won many international awards in the process of innovation, and soon became the first choice of many graduates and designers. Over the years, he has been at the forefront of design trends. His design works cover many places in China and the United States.