An innovation practitioner, a director of Shanghai Industrial Design Association and Shanghai cultural and Creative Industry Promotion Association. Graduated from Tsinghua University and Jiangnan University, majoring in industrial design. He has more than 20 years of experience in design innovation education and design management. He is deeply engaged in the innovation and R & D of intelligent technology products and fashion consumer goods. Abundant successful practices and unique insights are accumulated in many world top 500 enterprises (Dow, Intel, Philips, Broadcom chips, etc.) and various fields including lifestyle research and brand strategy, marketing and product definition, user experience and interactive design, new material development and application. Many design awards at home and abroad are won, such as IF, REDDOT, Gooddesign, IDEA, and so on.